Copywriter Content Manager - English speaker

Mission

FICHE DE POSTE

Copywriter/Content Manager

Native english speaker – very good French speaking (bilingual is ideal)- Incredible writing skills - Experience working in B2B and internal communication

NEOPOST est un leader mondial de la communication digitale, des solutions logistiques et du traitement du courrier. Sa mission est d’aider les entreprises à améliorer la façon dont elles communiquent et échangent au sein de leur environnement grâce à des solutions logicielles et matérielles.

Neopost fournit des solutions innovantes et intuitives pour gérer la communication digitale et le traitement du courrier physique des grandes entreprises et des PMEs ainsi que pour faciliter les opérations des acteurs du e-commerce et de la chaîne logistique.

Implanté directement dans 29 pays grâce à 6 000 collaborateurs, Neopost a enregistré en 2016 un chiffre d’affaires annuel de 1,2 milliard d’euros. Ses produits et ses services sont distribués dans plus de 90 pays.

Neopost est coté sur le compartiment A d’Euronext Paris et fait partie notamment du SBF 120.

Dans un contexte de profonde transformation, Neopost doit continuer à préserver son core business (machines à affranchir) tout en accélérant/développant la vente de ses solutions digitales pour aller chercher de la croissance.

Reporting to the Head of Communications of the SME Division, you will contribute to the definition, the creation, the writing and the implementation of a relevant content marketing strategy to support Neopost SME Division communication objectives. You will be in charge of the production (writing) and delivery of all relevant media/materials for our external branded channels (on and off line) and associated material for our internal teams (sales, marketing, support teams).

You will have to create and write content in three areas:

 Strategic Content

 Brand and thought leadership content

 Product materials and sales enablement content

Primarily responsible for the creation and the writing of the content you will have to take part in three areas:

Actively participate to Neopost’s messaging and story telling

 _Contribute to building brand identity and key messages that give a clear positioning to our targets and that differentiate us from competition.

 _Contribute to raising our awareness, reinforcing our image and educating external and internal audiences about our product range and help building the team spirit.

Create Branded and thought leadership content

 _Write content such as thought leadership, market insight studies and customer reference stories, through various forms including white-papers, ebooks, case studies, blog posts, infographics and videos.

 _Keep a clear and consistent corporate image and reinforce our brand awareness through daring campaigns on all our channels including PR, RP/influencers/analysts, social network…

 _Develop and manage the editorial calendar.

 _Manage and lead a monthly editorial committee with our 24 countries.

 _Responsible for content consistency across all our countries.

 _Manage our PR Agency.

 _Manage the translation agency (translation in 14 languages).

 _Promote content the right way to increase web traffic.

 _Publish content on our countries website and social networks (Hootsuite)

 _Work closely with the web team to:

o Understand website traffic and users’ engagement metrics

o Define content marketing strategy, keeping in mind the SEO target and optimize content according to SEO to increase our organic traffic.

 _Identify and anticipate content topics, based on keywords analysis, on continuous competitive intelligence and on what influencers tend to share.

 _Circulate a monthly communication barometer which show how published content performs.

 _Stay up-to-date with developments and generate new ideas to draw audience’s attention.

Support the sales effort by producing product materials and sales enablement

 _Support sales effort, local marketing and support teams by providing media and content which sells our products and our background with force and efficiency.

 _Jointly with product manager write contents for:

o Product materials: brochures, web pages, leaflet, videos…

o Sales enablement tools : Product Booklet, Product Communication Guidelines, Product Summary sheet, arguments and counter arguments, training guide….

 _Stay up to date with the trends and new tools to provide the best support to regional teams

 _You have 5-10 years of experience as a Content Manager/Digital Content Manager

 _Native English speaker with a very good French speaking (bilingual is ideal).

 _Incredible writing skills!

 _Ability to write professionally and creatively, but also to create content that is engaging for our audience in a conversational tone

 _Experience working in B2B SaaS is a plus as is knowledge of our target buyer personas (marketers from midsize to large companies).

 _You have ideas and initiative and are willing to push for what you believe. Open-minded with real ability to adapt

 _You are an enthusiastic and passionate person, autonomous, with transversal skills who is obsessed with building bold and differentiating positionings with a continuous desire to push your limits and improve.

 _Creative with a sense of detail, passionate, in permanent research of smart and skilled means to bring our brand and background to life with force.

 _Knowledge of constraints and opportunity of the main media (Social media, SEO, UX...)

 _Editorial mindset that seeks to understand what audiences consume and how to create it.

 _Ability to analyze and present content and social performance.

 _Experience with Drupal, Google analytics, Slideshare, and the top social channels.

 _This role requires a brand publisher mindset with an ROI focus: to create the content our audience is looking for and then to optimize the path to conversion.

 _You are also passionate about marketing and new trends.

CDI

Salaire : fourchette 35 à 45K€

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