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Back Market

CRM Coordinator Germany - H/F

Company

Founded in november 2014, Back Market is the 1st Marketplace exclusively dedicated to selling refurbished electrical and electronical devices. We connect certified professionals working hard to give a second life to those devices with clients looking for good quality equipment
Electronic waste, programmed obsolescence and circular economy are 3 very good reasons to get up each morning. If you are an expert in your field, you have an interest in environmentally friendly initiatives and you have the crazy desire to participate in the construction of a marketplace leading the world ? We will be happy to exchange with you.
As a key member of Team Marketing, you will participate in the development of the traffic, the notoriety for Back Market and the attraction, conversion and retention of Backers (Back Market customers) in France and in all countries where we are present (Germany, Spain, Italy, Belgium, USA today - Other countries coming soon). In our Parisian office located in the 19th arrondissement between Rosa Parks and La Villette, you will work in close collaboration with our sales and technical teams, a group of passionate professionals committed to the promotion of refurbished products market.
As part of a job opening, Léa, our CRM / PRM Manager, is looking to strengthen her team for the opening of Back Market in GERMANY and in AUSTRIA.

Mission

  • You will monitor customer experience across channels to increase brand loyalty (email, SMS, mobile notifications) ;
  • You will plan and execute CRM campaign calendar and be responsive for retention campaigns from conceptualization to analysis ;
  • You will enhance segmentation and manage database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed ;
  • You will review and learn from database growth activity to analyse results in order to constantly learn, test and improve ;
  • You will continuously benchmark market competitors to define customer behaviour and industry best practice ;
  • You will update and distribute weekly status reports and daily sheets, input project data ;
  • You will support the CRM Manager in building detailed customer forecasts, segmentation strategy and achieving customer KPIs.

Profile

  • Native German, English is a no brainer for you and you have 2-3 years experience as a CRM Coordinator, preferably in BtoC;
  • You control customer retention tactics;
  • You have an entrepreneurial spirit, an open mind and a desire to surpass yourself;
  • You like data and you have excellent analytical skills, you know attribution models;
  • Small : you now how to handle push notifications tools
  • You are creative and have excellent written and verbal communication skills ;
  • You already used a CRM campaign implementation tool ;
  • You are able to work independently, possess drive and initiative ;
  • You are curious about new trends and practices around customer loyalty;
  • Team spirit is essential for you.

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